CHALLENGE

Canvas Systems is a global supplier of refurbished, pre-owned IT equipment and systems. With more than $100M in inventory, Canvas also offers a lifetime warranty. And because they refurbish equipment, Canvas offers a green solution to the amount of IT hardware waste going into landfills. They had a need for a strategy that would get their brand proposition/message in front of their target customer - a company in need of equipment/systems, savvy enough to see Canvas merited serious consideration and ready to make a purchase.

SOLUTION

What's Up created a holistic mix of online public relations and search engine optimization, which was made manifest in a pay-per-click campaign that placed the Canvas Systems message where qualified and interested parties could access the information they were looking for. In a 90-day period the number of qualified leads doubled, an extraordinary jump during a stagnant economic climate. Before the end of this year, What’s Up will also introduce a robust site redesign for http://www.canvassystems.com.