Challenge
The Internet’s leading Web site for technology information attracts hundreds of technology companies as clients… and millions of visitors looking for tech solutions. Because of our deep knowledge of interactive marketing, KnowledgeStorm approached What’s Up Interactive to serve as its e-marketing agency, creating animated banner and print advertising and producing podcasts.
Benefits
KnowledgeStorm enjoys having a relationship with a hyper-attentive agency that has expertise across audio, video and Web platforms. Working with KnowledgeStorm’s sales and marketing channel, What’s Up Interactive serves as an extension of the KnowledgeStorm team… as, they’ve said, we’re a partner, not a vendor. What’s Up is also able to work directly with KnowledgeStorm clients on behalf of the company, always with the goal of strengthening KnowledgeStorm’s business relationships.
Project Details
KnowledgeStorm found that podcasts provided an added service line and revenue stream to its base of technology clients. In cooperation with the company, What’s Up Interactive developed several types of podcasts that are tailored to each client’s budget and business strategy. We’ve produced narrated white papers, conducted interviews with senior executives and created long-form technology reports featuring KnowledgeStorm’s customers and their customers, adding credibility to already-impressive messages. Our podcast production service has become an important addition to the KnowledgeStorm value proposition… and because we have refined our production channel so well, we’re able to reliably produce product on only a few days’ notice.
Return on Investment for KnowledgeStorm
Our podcast production has enabled KnowledgeStorm to add a revenue stream from dozens of satisfied customers. Our animated banner ads have measurably drawn traffic to knowledgestorm.com, and print advertising, which has been running for nearly a year, continues to support the KnowledgeStorm brand.
