CHALLENGE

The world's #1 brand gets a lot of press. So interactive marketers at the Coca-Cola Company decided to develop a next-generation media center that would help reporters around the world access high-definition video clips, audio podcasts, news releases and open up a more efficient way to communicate.

SOLUTION

What's Up's broadcast production unit created a strategically focused video that outlined the key points Coke's North American sales force would need to push the world's #1 brand to an even stronger position. The video meant the sales force was not required to undertake the time and expense of travel to a meeting. To reach the broadcast news media What's Up designed a software program that allowed television news operations across the county to register and login to access content. Part of the challenge was the system had to work within the company's existing interactive platform.