CHALLENGE

Fox Television Stations, one of the largest and most successful TV companies in the world, has always approached the Web strategically. Investments in Web content are carefully scrutinized and must deliver to the bottom line. But what creative, inventive strategies will best accomplish that?

SOLUTION

Since 1995, Fox Television Stations around the U.S. have worked with What's Up Interactive to develop content and technologies that provide viewers with a reason to spend time online and then check out programs on the local station. We've built custom content management solutions, developed interactive microsites for programs like American Idol and 24, helped update breaking local news content on sites around the clock, and even created and maintained hyperlocal online communities that attract hundreds of thousands of members and visitors. And we always deliver with an eye on efficiency, reliability and creativity.