CHALLENGE

GV is a financial services company that makes a life-changing difference in the lives of high net-worth clients to use their wealth to create the life they desire, enhance the lives of the people they care about and establish a living legacy that represents their passions and values. Because of the company's unique positioning among the crowded field of financial-planning firms, GV needed a vehicle that clearly communicated its attributes.

SOLUTION

What's Up Interactive's multi-faceted strategy for GV Financial Advisors included propelling the company's service-focused core values—and the inherent benefits to the customer—to the forefront of the site, reinforcing their competitive advantage over the traditional financial services provider. The user-friendly design influenced browsers to increase their time spent investigating GV, resulting in greater conversion rates.