CHALLENGE

The Physicians' Institute collaborates on a national level with state medical associations, health foundations, pharmaceutical companies and other health organizations to support office-based physicians in their efforts to improve patient outcomes. The client needed an efficient way to manage the grant-application process across several states, requiring meticulous attention to detail.

SOLUTION

What's Up created a specialized online training tool that incorporated a customized video and slide player. The solution is completely turnkey—the entire process is online and a more efficient way for physicians to access available grant funding. Because of that doctors now have an easier way of navigating through the complex and labor-intensive task of applying for grants, which means they can spend more time concentrating on patient care.