CHALLENGE

Cutting edge technology delivered to world-class companies: that's Stratix, a mobile systems integrator whose equipment and software have helped retailers ensure their products are always in stock and priced correctly. Stratix's goal is to make their Web site a powerful source of new business leads, better position the company as an industry thought-leader and cut costs by replacing instruction manuals with instructional videos.

SOLUTION

What's Up Interactive brought its full complement of Internet marketing resources and disciplines to bear for Stratix, incorporating audio and video, Flash animation and search engine optimization, among several enhancements. The results were measurable improvement across all phases of the company's business, and a more efficient system for managing content to effectively drive the company's external messaging.