Process
Strategize. Execute. Analyze.
Your company's challenges and opportunities are unique, so your interactive marketing strategy must be unique, as well.
Delivering and executing a successful strategy requires years of interactive agency experience working with clients large and small.
What’s Up Interactive is focused on continual process improvement. To help us, we work closely with a world-class Board of Advisors. Read about them here.
Our process covers three phases.
STRATEGIZE: This is the secret sauce. Our process begins at our kick-off meeting. Here, your team will experience a process-driven facilitation session that uncovers challenges and hidden opportunities. We work with your team to bring out their opinions, priorities and concerns. It's an invigorating experience and an effective way to begin.
We leave that first session with information our team will use to develop graphic design, copy, messaging, multimedia, social strategy and ongoing marketing.
From the beginning, you'll work with a team at What's Up Interactive that includes a client partner, a project manager, tech lead and design lead, all of whom understand your priorities.
EXECUTE: Success is about execution. It takes the right people. Every member of our team has experience in Web development, and an understanding of our process. You’ll be able to monitor our progress and provide feedback every step of the way.
We design your Web site as an architect builds a house: one carefully crafted step at a time. From technology solutions that are tailored to your company's specifications to world-class designs that protect your brand, we execute on our promises.
ANALYZE: Interactive marketing is all about tracking performance and improving results. Our support team is focused on supporting your marketing strategy after your site launches.
That's why nearly all of our clients, remain clients after their site goes live.
We analyze your site's traffic and make recommendations on how to grow it. We create online strategies that help you launch new products. By creating podcasts and videos, we'll keep you positioned as an industry thought-leader.
We're with you for good. You'll experience why What's Up Interactive's is a partner, not a vendor.