Podcast Production Strategies
While podcasts have been used primarily for leisure listening, the real benefit for business is using the podcast format as part of B-to-B communications strategies.
Executive-to-Employee Messaging
Companies, particularly those with far-flung offices or large salesforces, can benefit from podcasts that explain corporate strategy. From new product roll-outs to updates on corporate goals, podcasting is the ideal way to convey the passion and perspective from the executive suite along with the detail. What’s Up Interactive is skilled at developing the executive’s interview and producing a clear and effective the finished product.
White Paper Narration
Podcasts represent a valuable way to amortize the cost of developing a white paper…and reach people who prefer to listen to complex content rather than read it. But by their nature, white papers aren’t formatted for audio. That calls What’s Up’s expertise in adopting the content for voice without changing the message.
Public Speeches and Panel Discussions
Whether it’s a presentation to analysts or a panel discussion at a trade show, the podcast format is an ideal way to demonstrate your company’s expertise. What’s Up can arrange to have these presentations recorded and transcribed. Then, we’ll edit the recording so it’s smooth and easy to listen to…and omits comments you specify.
Interviews
The interview format is an excellent way to convey a company’s strategy or value proposition. We’ll help you develop questions in advance and then conduct the interview in comfortable surroundings so even executives with little experience working with the media come across as credible and conversational.
Audio Tracks of Video Presentations
Videos can be expensive…so why not make the audio track available for download? That way, the end user has the option to listen to the presentation in the car or on an iPod. We’ll ensure that the audio track makes sense by creating a custom introduction and tag, and by including voice over to describe visuals that don’t translate to the podcast.
